e-commerce-strategy

⏱️Reading time : 5 minutes Your e-commerce site is running, your products are solid, and you’ve invested in the traditional “heavy artillery” of marketing tools to ...

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⏱️Reading time : 4 minutes When a company starts selling on marketplaces, one of the most common questions is how to choose between generalist and niche marketplaces. ...

The EU single market enables merchants to reach millions of prospective clients through a single customs zone. It makes it possible for e-commerce business owners to ...

In an oversaturated e-commerce market, you must do more than have a beautiful website or a great product. You are up against thousands of other sellers and viral trends ...

In case you haven’t noticed, Google is working hard to take a leading role in the eCommerce ecosystem. By leveraging the power of its search engines to directly benefit ...

Expanding an e-commerce business globally presents numerous opportunities but also significant challenges. One critical success factor is effectively managing product ...

The competition for e-commerce customers is fierce. As more businesses go digital, finding your target audience and keeping their attention becomes more complex. You can ...

Determining how to integrate an online and offline customer experience (CX) strategy requires forethought as more stores go digital. Customers may touch base with your ...

Whether you are just opening your online store or have been selling digitally for a while, you might wonder whether you should shift your operations to a retail ...

⏱️Reading time : 2 minutes Discover an exclusive offer from Centric Shoppingfeed and take your repricing strategy to the next level! Access new monitoring and repricing ...

⏱️Reading time : 1 minute With Centric Shoppingfeed, take advantage of a unique solution to optimize your pricing and enhance your competitiveness on Back Market! Here’s ...

E-commerce data security is crucial to long-term success if you collect personal information from your customers. In some areas, you may fall under compliance issues if ...

E-commerce is becoming more crowded than ever. Online shopping makes it easy and comfortable to shop from home, and more people prefer it over going to the store. The ...

All the businesses taking up space in the e-commerce world compete for attention. Figuring out how to reach your target audience and stay ahead of the competition ...

If you’re an e-commerce owner considering selling on Wayfair, you can reach more customers while increasing revenue.

Consumers today might start their search for a product by reading reviews online, hop over to social media and then go to a website. Every time a customer encounters ...

E-commerce has grown rapidly since the start of the COVID-19 pandemic. Many people have turned to online shopping to fulfill their needs without leaving their homes. ...

If you’ve been thinking of how automation could enhance your e-commerce business, there are plenty of possibilities. Here are five avenues that are well worth pursuing

Small business owners sometimes wonder if they’ll be at risk from cyberattacks. After all, it seems as though criminals would be more likely to target a company with ...

The e-commerce industry is continuously growing. In retail e-commerce sales growth, the industry has reached 5.5 trillion dollars in 2022. And the forecast shows it ...

Why do so many people fail to reach the goals they set for their businesses? One reason might be the structure of the goal itself. SMART goals focus on a set of ...

Getting your products on a big box retailer site, such as Walmart.com or Amazon.com expands the number of people you can reach. Selling on Walmart doesn’t have to be ...

Your e-commerce product pages can make or break your revenue. If the pages grab user attention and keep them on the page, you increase the odds they’ll convert into ...

One issue e-commerce business owners have always had is how to scale up effectively without completely revamping their websites. Enter Salesforce Commerce Cloud, with ...

Online stores are fairly easy to set up once you have your inventory and niche in place. However, scaling them beyond your family and friends requires a bit more ...

Competition is fierce in e-commerce. Online mom-and-pop stores spring up on a daily basis. Even if you are in a unique niche at the moment, others will try to copy what ...

Now that you’re a BigCommerce store owner, you expect everything to fall into place. However, BigCommerce’s business model, pricing and plans are constantly changing. ...

Now is an exciting time to start your first e-commerce business. Thanks to the pandemic forcing people to shop online, more consumers than ever understand the ...

LIAs (Local inventory Ads) are an excellent way to showcase your store’s inventory to nearby shoppers searching via Google. It makes shopping simplified for consumers. ...

E-commerce stores usually operate on a set it and forget it model. As long as your users can navigate easily through your pages, know where to look for new arrivals and ...

Digital stores have a lot of competition in nearly every niche. You can compete with other businesses by paying attention to your e-commerce website features. The more ...

You’ve likely clicked the Google Shopping tab before, but what is Buy on Google, and how can you use it to move products or household items you want to get rid of? How ...

Amazon sellers benefit from access to raw data, such as what items sell and how quickly. Integrating Netsuite and Amazon gives you some advantages over the competition ...

E-commerce businesses are in a unique situation right now. They are facing record-breaking levels of demand but also higher customer expectations and an extremely ...

E-commerce is a highly competitive and often complicated business. Amid a sea of competitors, online stores need to be organized, flexible and efficient to stand out and ...

E-commerce was already on the rise before the global COVID-19 pandemic, which has accelerated its growth. Statista reports that it will grow to 5.4 trillion U.S. dollars ...

Growing your business requires retaining the customers you have while finding new ones. Repeat sales are like e-commerce gold. Once you find people who love your ...

Selling online is a profitable business model, but like any other enterprise, there are certain weaknesses within the system that carry risks of lost opportunity or ...

Nailing eCommerce logistics is one of the toughest problems you’ll face as an online retailer. As more and more fulfillment and logistics operations get automated ...

An industry that’s enjoying double-digit annual growth offers ample opportunities for e-commerce entrepreneurs to capture profits from rising B2B eCommerce sales. ...

As the e-commerce industry matures, online shoppers keep upping their expectations of what constitutes an ideal e-commerce user experience. Today we will show you 6 ...

In any e-commerce business, wise managers realize the need to constantly improve logistics. Knowing how to optimize inventory for e-commerce poses some significant ...

For a seller, what’s the difference between Facebook Shops and Facebook Marketplace for Business?

We recently covered the topic of using Google Shopping ads with a BigCommerce store. Today, the focus is on Google’s other shopping-related service, Buy on Google, as it ...

In Part 1 of Content Marketing for E-Commerce, we talked about why content marketing for e-commerce is so important for certain types of businesses. (It’s not right for ...

What is content marketing for e-commerce? You’ve heard the term, but what is it, actually? The general definition of content marketing is the publication of online ...

Live stream shopping combines live video content, two-way messaging, and what has until now been the critical missing link for e-merchants: the shopping cart.

Offline marketing for e-commerce as a strategy isn’t that popular, but that may largely be the result of limited vision and a native preference for all things digital. ...

When it’s time to scale your Shopify store by expanding into other channels, selling on Walmart can be a smart strategy for fast sales growth. After all, it’s quickly ...

BigCommerce was one of the first adopters in social commerce. We’ve written before about the fast rise of social commerce, where products are purchased directly within a ...

Thinking about getting a PIM (Product Information Management) system for your e-commerce business? If you want to sell on marketplaces, that’s a good move–and here’s why.

The number of sellers who use Shopify with AliExpress for dropshipping merchandise is growing, for good reason. As one of the world’s top three marketplaces and a ...

Having great products to sell is just a start. Perfecting e-commerce fulfillment is the end game. Any time e-commerce fulfillment problems arise, it is a potential ...

Affiliate marketing – where publishers or niche influencers promote a brand’s products on the web or via social media — is a popular strategy for sellers of consumer ...

Assuming you’ve done your due diligence and decided that your brand is ready to start a DTC e-commerce channel, what specific strategies should you deploy to ensure that ...

For a lot of established consumer brands whose main sales channels have relied on wholesale distributors and brick-and-mortar retailers, the lure of selling through DTC ...

Dropshipping in 2021 can spell success if you know the changing landscape, choose the right products to sell, and avoid common mistakes. Here’s a guide to all of that.

It’s not just for movies or gaming anymore. For many kinds of products ranging from machine tools to greeting cards, visualization tools for e-commerce can have a ...

What Is Multichannel Marketing for E-Commerce? Multichannel marketing refers to the use of three or more different marketing channels to engage prospects and customers ...

Are you selling children’s products and looking for ways to find and attract new customers?

Growing pains can be, well, a pain. Especially when it comes to your e-commerce platform. As your business grows more complex, with higher order volumes, different ...

Even for small entrepreneurs, e-commerce email automation is now a must-have for your sales and marketing tech stack. At least, that is, if growing your business is your ...

As this year’s holiday shopping season will undoubtedly take place mostly online, it’s more important than ever to prepare for Black Friday, Cyber Monday, and the entire ...

The best way to get an e-commerce sales funnel flowing well on Google Shopping is to understand how this new shopping service works from the consumer’s side. This means ...

Everyone loves a bargain, and a good many are willing to hunt for them. They start their searches for a product to see if they can find it first at a discounted price. ...

In the age of digital marketing and e-commerce, there are scores of different kinds of analytics available to measure progress and performance. For pure data nerds, they ...

For any e-commerce merchant, store returns are a fact of life. There are things you can do to minimize the number of returns, but you can also leverage them as a way to ...

Today we will talk about some general strategy for a problem that plagues every e-commerce merchant: how to reduce abandoned shopping carts.

In e-commerce, the most important business insights can come from analyzing the customer metrics that measure a business’ performance. If you take the time to collect, ...

Selling fashions online? A comparison shopping site will expose your brand to thousands of new customers who are ready right now to click “Buy.”

Growing Your E-Commerce Business? You’ll Need A PIM.

If you sell luxury items like clothing, shoes or accessories, home furnishings or anything with a Designer label, here are the best e-commerce channels for luxury brands.

If you want your products to be seen online by price-conscious shoppers, be aware that many of them are using shopping comparison engines to aid them in their search for ...

The best retargeting platforms for e-commerce all have a common function: to track the user interests and behaviors of previous visitors to your storefront, then serve ...

If you have a brick-and-mortar business you may wonder about the usefulness of Google Local Inventory Ads (LIA’s), for social distancing purposes. With everything ...

We’re all familiar with UPC and barcodes that appear on the packaging of items you purchase in physical stores. But the numbers encoded in barcodes hold tremendous value ...

Like every other industry, E-commerce is feeling the effects of the Coronavirus emergency. You may be wondering, what are the best ways to talk to customers about ...

Google Local Inventory Ads are becoming the perfect solution for omnichannel retailers. In today’s world, many in-store purchases begin online, and more and more ...

In our last post, we talked about the importance of being precise with category matching. Today, the subject is how to optimize product titles.

On marketplace sites like eBay, Amazon and Google Shopping, it is essential that category matching for products be done correctly. Categories help buyers find your ...

It is obvious on its face that consumers strongly prefer to buy products online if the vendor offers free shipping. The usual way that e-merchants opt to offer free ...

Before we get into tips on how to optimize product listings for voice search, let’s take a quick look at why it’s essential to do it starting now.

One shift in strategy can make all the difference.

Rules make your system hum by itself.

E-commerce pricing psychology is one of those tricky things that every e-merchant struggles and experiments with over time. We recently encountered a huge resource on ...

The tantalizing growth rate of B2B e-commerce is pretty compelling. As of 2019, the global B2B eCommerce market was valued at $12.2 trillion. In terms of revenue, that’s ...

Just a few years ago, a headline like this wouldn’t have even made sense to a lot of people. But the fast-changing world of consumer electronics technology has yet again ...

“Channel” is a popular term in business. But what exactly is the definition of a “channel” as used in the world of e-commerce?

“If you’re not growing, you’re dying.”

We are doing something a little different with today’s blog, in order to tell Shoppingfeed users about a way to simplify the way you sell products in multiple countries, ...

Sometimes you will see an online fashion store doing spectacularly better than others, even in the same niche. The reason is often that many store owners don’t think ...

Besides questions about e-commerce strategy in general, another question we frequently see asked is about which are the best e-commerce marketing tools.

Some of the most frequently asked questions we get from e-merchants are about e-commerce strategy.

Unless you spent the last 30 years in a cave, you’ve probably heard of the seminal business management book by Stephen R. Covey, “The Seven Habits of Highly Effective ...

Based on observations we’ve been making at Shoppingfeed over the past year about emerging trends in e-commerce, we’ve seen some of those beginning to take hold already. ...

When it comes to toys, Amazon sees the power of going offline. For the second year in a row, it’s issued an old-fashioned paper catalog that comes in the mail. This ...

Google Manufacturer Center (GMfC) is the company’s newest tool for Brands to gain tighter control over their product listings in ecommerce. In the last article, we went ...

In case you hadn’t noticed, Google is going all-in on capturing as much of the online retailing business as it can. It’s leveraging the vast powers of its search tools ...

This is a frequent question asked by e-tailers. E-commerce conversion rate goals vary depending on whether you’re a brand selling your own products, or a multi-brand ...

After a merchant has achieved the milestones of $15K/month, $30K/month and $60K/month, there’s one more milestone we’ll show how to attain. Here is the profile of ...

After $15K/month and $30K/month, let’s look at how to double the revenue goal and break through to revenues of $60K/month in your online store.

This is the continuation of our series of articles on merchant profiles according to the level of turnover reached. Today, we’ll analyze what a $30K/month online store ...

At Shoppingfeed, we talk every day with customers about their business. These are e-merchants of all sizes, and we’ve learned a lot from them about the various ways they ...

Fully optimized Shopify feeds are essential for performing well on all the major channels and marketplaces. But, should you use Shopify’s integrated, in-app channels, or ...

How to optimize an online shop is a big question–mainly, “Optimize for what?” To refine the question, “optimize” needs its own predicate. Fill in the blank from the list ...

In Part 2 of this series, we introduce four more of the best channels for Ecommerce marketing: Google Local Inventory Ads, Social Media Ads, the newer trend in Social ...

You’ve planned your discounts and promotions, but is your online store ready from an operations standpoint? Read these 10 tips to make sure you’re prepared to sell on ...

If you sell products online, identifying the best channels for e-commerce is the fastest ticket to growing sales in your stores. This two-part series will give you a ...

An online ad strategy that goes beyond Google Ads can be a smart move for many sellers. Here’s why you should consider expanding your reach, and how to sell with Bing ...

The Shoppingfeed development headquarters has been buzzing with energy this past year. We’ve undertaken a complete overhaul of our product tagging system, using Product ...

Looking for the best online marketplaces to sell niche products? Today, if you’re an e-merchant, there are over 100 online marketplaces across the globe to choose from ...

Keeping your product data feed clean and optimized is a critical technical aspect to running any eCommerce business. Sloppy product titles and descriptions will turn off ...

Give employee feedback to your online sales and operations teams to achieve overall success. Here are nine tips on the right ways to do it.

To understand how to cash in on Gen Z shopping habits, a merchant needs to understand both the psyche of this generation’s buyer persona, as well as their actual ...

Pinterest has come out with some great tools and features that will help your products get found by motivated shoppers. Here’s how to sell on Pinterest like a pro.

Uncertainty about changes in Amazon’s Vendor Central operations is the main reason why brands are shifting strategies for Amazon.

There can be many secrets to Shopify success, and no single factor stands out. But of all the reasons, knowing what NOT to do can help as much as anything else.

E-commerce in general and online marketplaces in particular have gobbled a giant share of retail consumption, eating steadily into sales at brick-and-mortar stores. ...

Mobile to Store shopping is the next big thing in e-commerce for brick and mortar stores. Google Local Inventory Ads enable merchants to capture more localized buyers ...

Excel is a wonderful tool, but not necessarily the best choice for building a product database. There are a lot of limitations with it that can limit your success as an ...

The ultraconvenient, frictionless buying experience made famous by Amazon is launching some Amazon alternatives from other industry giants eager to monetize more than ad ...

For e-commerce tech stacks, two vital pieces of technology working together can grow your sales volumes by ensuring a great customer experience, regardless of where ...

When does it make sense to switch from a CMS vs ERP for e-commerce businesses? Here’s a review of both types of systems, and how far you can go with each.

Don’t want to pay the extra fees for the convenience of Oberlo or AliBaba dropshipping services? Here is a host of strategies for finding dropshippers on your own, plus ...