Summer Sales 2025: Leverage Winter Insights for a Successful Season

The winter sales set the stage: when well-prepared, online retailers can turn this key period into a real growth driver. Our merchants saw +67% more orders and a +74% increase in revenue compared to 2024 — proof that in sales season, strategy and preparation make all the difference.

With summer sales kicking off on June 25, now is the time to apply the lessons learned from winter and adopt the right approach. Because sales aren’t just about discounts — they’re high-stakes events that deserve precise planning and smart automation.

What Winter Sales Taught Us

The figures speak for themselves:

1,658 merchants used Shoppingfeed’s Sales Assistant
2.28 million orders processed
€191 million in revenue generated

These results can be explained by:

Better catalog structuring ahead of time
Smooth multichannel distribution
Smart use of product data

The most successful merchants were those who planned their offers in advance, automated their feed management, and adjusted their strategy along the way.

Summer Sales: 4 Strategic Levers to Boost Your Performance

Based on our analysis of the winter sales, user feedback, and e-commerce best practices, here are the four most effective levers to succeed this summer:

1. Plan Early, Adjust Quickly

Start building your campaigns 2 to 3 weeks in advance. Clean up your catalogs, apply pricing rules, segment your products by channel… and stay agile throughout the sales period.

2. Optimize Each Channel

Each platform has its own rules (filters, visuals, pricing formats, logistics, etc.). Use Shoppingfeed to automatically customize your feeds and maximize offer relevance per channel.

3. Focus on Best-Sellers and Dormant Stock

Use historical data (e.g., from last winter) to identify the best products to push. Also identify unsold or end-of-cycle items to clear through smart, targeted rules.

4. Track Performance and Adjust in Real Time

Thanks to Shoppingfeed’s integrated tools, you can monitor how your products perform across channels (clicks, impressions, conversion rates, ROI…) and adjust your actions instantly, with support from your Account Manager — a key partner in maximizing your performance with marketplaces.

Best Practices to Keep in Mind

According to our resources and client feedback, here are the key practices to adopt :

Optimize your product titles and descriptions
Ensure strikethrough pricing complies with platform rules
Prepare high-quality promotional visuals
Activate dynamic rules (stock, margins, exclusions)
Analyze each action to improve the next ones

Shoppingfeed: Your Strategic Partner During Sales Season

A feed manager like Shoppingfeed is more than a distribution tool — it’s your strategic control center for managing your commercial operations. It helps you:

Centralize all your products in one place
Automatically distribute to over 1,000 channels
Schedule your sales campaigns in advance
Stay compliant (pricing, stock, labeling, etc.)
Stay agile, even during high activity peaks

Result: less time spent on manual tasks, more sales, and actions aligned with your business strategy.

Optimize Your Campaigns with the Shoppingfeed Sales Assistant

To save even more time and ensure your campaigns are compliant, Shoppingfeed offers a dedicated tool: the Sales Assistant, designed to simplify and accelerate your setup during sales season.

The Sales Assistant appears as a pop-up window that guides you step by step through the setup of your offers.
Upstream, Shoppingfeed has gathered all the specific requirements of each marketplace (strikethrough pricing, sales dates, display conditions, etc.).

Based on your answers (products concerned, channels targeted, discounts applied…), the Sales Assistant will automatically generate distribution rules tailored to each platform.
The result: a simplified, compliant setup that’s ready to perform.

No more wasting time navigating through every back office — let the Sales Assistant do the heavy lifting for you.

The Summer Sales 2025 are just around the corner.
To make the most of this key period, draw inspiration from winter’s best practices and rely on a robust solution like Shoppingfeed: