Selling on Magento & Wayfair

• October 6, 2022


Some of the challenges online sellers run into are getting listed on multiple platforms and tracking inventory as it sells from one digital location to the next. One of the simplest ways to run an e-commerce store is by tapping into a powerful third-party shopping platform, such as Magento.

Why Should You Sell on Magento and Wayfair?

Wayfair has around 30 million customers and a reputation in the online shopping world that draws new users daily. Integrating your Magento and Wayfair accounts gives you another place to reach new buyers. 

Magento integrates with nearly every major online shopping platform, giving you a ton of flexibility. What are the steps to sell on Magento and Wayfair?

1. Sign Up for an Account

Your first step is to sign up for a Wayfair partner account. You can either do so on Wayfair or through the integration panel on Magento. Keep track of your login and password so you can easily integrate the two at a later point. 

2. Calibrate Product Pages

Retail e-commerce grew about 27.6% last year. More people are shopping from home thanks to social distancing and more folks working remotely. As your business grows, you may find more and more sites springing up where you can sell your products. 

It’s important you have a style guide so your products look similar no matter what platform the user sees them on. Use similar images, wording and other standards. You may need to change your personality slightly for some platforms, so know what you want to put across to people. 

3. Double-Check Inventory

Take the time to make sure your numbers are right on what you have in stock. One of the biggest benefits of using a program such as Magento is that your available products will synchronize across all the channels you’re on. 

Avoid situations where you make a sale only to have to let the new customer know you are out of stock and their shipment will be delayed or canceled. 

4. Check All Your Options

Integrating with Wayfair is a big draw to product retailers, particularly those who sell furniture and household goods. However, you can also easily integrate with other platforms. Walmart has around 7,000 marketplace sellers, for example. 

Think about the ones that match what you sell. Which audiences work best for your particular business model? 

5. Test Your Store

Spend time trying out your pages on each selling platform. How does everything look? If you place an order, is everything seamless? Check for how easy it is to pay for the item. Do you get the notification you should on your end? Does the inventory count change on all your channels?

It’s better to fix issues before a customer runs into them. Even if the bug is the platform provider’s fault, customers might blame you when they have a negative experience. 

Start Today

If you already have an e-commerce store set up on Magento, adding Wayfair is fairly simple with the help of Shoppingfeed. If you don’t, spend time getting everything the way you want it and then integrate with your new Wayfair account with a trusted Wayfair Partner.

Want to learn more?


Eleanor Hecks

Eleanor is the editor-in-chief at Designerly Magazine. She’s also a freelance web designer with a focus on customer experience. Eleanor lives in Philadelphia with her husband and dog, Bear.

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