
6 Tips for Selling on Magento and Wayfair [Updated 2024]

Eleanor Hecks • October 6, 2022
Challenges online sellers run into include listing on multiple platforms and tracking inventory as it sells from one digital location to the next. One of the simplest ways to run an e-commerce store is by tapping into a powerful third-party shopping platform, such as Magento.
Why Should You Sell on Magento and Wayfair?
Wayfair has around 22 million customers and a reputation in the online shopping world that draws new users regularly. Integrating your Magento and Wayfair accounts gives you another place to reach new buyers. You’ll extend your customer reach without expensive marketing tactics that may not work.
Magento integrates with nearly every major online shopping platform, giving you a ton of flexibility.
How to Sell on Magento and Wayfair
What are the steps to sell on Magento and Wayfair? Here are some tips for setting up your account to attract as many customers as possible.
1. Sign Up for an Account
Your first step is to sign up for a Wayfair partner account. You can do so on Wayfair or through the integration panel on Magento. Keep track of your login and password so you can easily integrate the two at a later time.
Those who already have accounts through both Magento and Wayfair have an advantage and can get set up much more quickly. However, the sign-up process is automated and won’t take long to complete.
2. Calibrate Product Pages
E-commerce continues to grow at a rapid pace, boasting around 2.5 million online retailers. With more options available to consumers, more people are shopping from home. As your business grows, you may find additional sites springing up where you can sell your products. Each will have its own look and layout, so ensuring your brand is easily recognizable requires some oversight.
It’s important you have a style guide so your products look alike no matter what platform the user sees them on. Use similar images, wording and other standards to make your branding stand out.
3. Optimize Product Imagery
The images you use tell a story about your product. Through your images, customers can imagine themselves wearing the outfit you’re offering or sitting on the living room couch they’ve purchased from your storefront. Make sure all product pages have a sufficient number of images that showcase your product from all angles and in several different scenarios.
Ensuring you have adequate high-quality images on all product pages is particularly important as more than 60% of customers believe a product’s visual quality in an online storefront is even more important than having a strong description of your product details. Adding a product video to the majority of your offerings will further increase sales, as 55% of consumers use video as a deciding factor when making purchasing decisions.
4. Double-Check Inventory
Take the time to make sure your numbers are right for what you have in stock. One of the biggest benefits of using a program such as Magento is that your available products will synchronize across all your channels.
Avoid situations where you make a sale only to have to let the new customer know you are out of stock and their shipment will be delayed or canceled. While mistakes happen from time to time, disappointing customers can lead to stagnant growth and ill feelings. Put yourself in the shoes of the person who chose to order from you for their child’s birthday and now won’t receive the item on time.
5. Check All Your Options
Integrating with Wayfair is a big draw to product retailers, particularly those who sell furniture and household goods. However, you can also easily integrate with other platforms. Walmart has around 7,000 marketplace sellers, for example.
Think about the ones that match what you sell. Which audiences work best for your particular business model? Pay attention to the fees each platform charges. If you pay so much in fees that the product no longer brings you a profit, the online shopping site may not be the best match for you.
6. Test Your Store
Spend time trying out your pages on each selling platform. How does everything look? If you place an order, is everything seamless? Check for how easy it is to pay for the item. Do you get the notification you should on your end? Does the inventory count change on all your channels?
It’s better to fix issues before a customer runs into them. Even if the bug is the platform provider’s fault, customers might blame you when they have a negative experience.
Start Today
If you already have an e-commerce store set up on Magento, adding Wayfair is fairly simple with the help of Shoppingfeed. If you still need a Magento account, spend time getting everything the way you want it and then integrate with your new Wayfair account with a trusted Wayfair Partner.

Eleanor Hecks
Eleanor is the editor-in-chief at Designerly Magazine where she shares marketing and design tips to help e-commerce businesses thrive. You can find her work on numerous business publications including Due and eLearning Industry.
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