How To Optimize Inventory For E-Commerce

Julie Stewart • July 30, 2021


In any e-commerce business, wise managers realize the need to constantly improve logistics. Knowing how to optimize inventory for e-commerce poses some significant financial and organizational challenges. The reliability of a site and the responsiveness of the seller impacts both the brand image and the customer journey.

However, when a merchant decides to sell on marketplaces, the logistics become more complex. This in turn increases the risks.

One way to reduce those risks As a feed manager, Shoppingfeed helps simplify and automate inventory management for merchants.



The risks if you don’t optimize inventory management

Deciding to sell your products on marketplaces multiplies your opportunities to sell through all that exposure to new buyers. But it also impacts inventory management: your orders on platform A must be able to be rapidly synced with your stocks on platforms B, C and D (including your own online store).

Indeed, a stock that is not up to date is a cancellation of the sale and therefore a dissatisfied customer. It is therefore essential to choose a logistics solution adapted to the management of stocks on marketplaces and to ensure that they communicate quickly and reliably.



Shoppingfeed expertly optimizes your inventory for e-commerce

Shoppingfeed is a specialized feed manager for marketplaces. However, when we talk about flows, we are including stocks. The Shoppingfeed platform makes it possible to centralize information on stocks to act as a relay between the e-commerce software and the various marketplaces on which the merchant operates.

To do this, Shoppingfeed connects to the source flow of the e-merchant and retrieves the stock data before transmitting them, in the right format and according to the particularities of each, to the marketplaces. Conversely, orders placed on marketplaces are sent to Shoppingfeed, which informs the merchant’s e-commerce software.

These automatic two-way updates make it possible to avoid traditional inventory management which would more restrictive and error-prone. The net result optimizes your sales to their fullest potential.


Why choose Shoppingfeed to manage your stocks

For the merchant, the escalation of orders and the time it takes to update stocks are essential criteria. The Shoppingfeed platform performs automatic updates at least every six hours and can be adapted to the needs of each merchant. For some marketplaces, the delay can drop to 15 minutes, in which case the product-by-product API will only update products that have experienced variations in stock.

At the same time, rules can be adjusted by the seller to optimize the management of stocks. In particular, you can configure a buffer stock in Shoppingfeed. This refers to a minimum threshold below which the product will be displayed as unavailable, in order to avoid stock shortages. Finally, stocks can be configured differently depending on the marketplaces. This makes it possible to distribute the stock between the marketplaces according to their sales potential.

If marketplaces make it possible to quickly diversify income, they impose flawless logistics. Inventory and order management is the first link in the chain to be taken into consideration to meet this challenge. By adapting to the precise needs of marketplaces and merchants, Shoppingfeed will optimize inventory management for e-commerce. And the positive impact on sales will be your proof.

See how easy it is to connect to multiple channels through one app.


Julie Stewart

My mission at Shoppingfeed is explaining how to leverage e-commerce platforms and SaaS technology to e-merchants who just want to run their business and make more money.

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