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The 5 Factors That Play the Biggest Role in Google Shopping Rankings

Eleanor Hecks • January 17, 2025

 

Improving your rank on Google Shopping means your products are visible to more people. No one has precisely cracked Google’s algorithms regarding page or product rank, but there are numerous things you can do that will make it more likely you’ll appear in search results when people hit the shopping tab. Here’s how to achieve a better rank and more success:

Elements With the Most Impact on Google Shopping Rank

The American Marketing Association estimates that 1.2 billion people search on the Google Shopping platform every month. If you want to attract more attention to your products, simply adding them to your Google Merchant account is a great start, and you’ll likely find some success. 

However, the online marketplace is a competitive place. And, as studies show you have eight seconds at most to capture your target audience’s attention, standing out from the crowd is vital. If you want your brand to rank higher in search results and see even more traction, here are the factors that have the most significant impact on your Google Shopping Rankings.

1. Description Text Quality

When you write the description for your listing, it’s crucial to check spelling and grammar. Ensure you use action verbs and cut out any flowery wordiness. Consider what the person wants to know before purchasing and share those details.

Studying the top-ranking products in any category can teach you a lot. Look at how they start their descriptions. 

2. Title Relevance

Make sure the title of your product listing clearly conveys what you’re selling. The title should be succinct but accurate and detailed. Here are examples of poor titles and how to improve them:

  • Poor Title: Girls Pink Sparkly Boots
  • Strong Title: Girls Pink Sequined Ankle Boots With Zip Closure, Treaded Soles – Sizes 6 to 13

When the user reads the second title, they know if it is in the correct size and other details. Google will rank that title higher in the results when someone searches for “Girls Size 6 Pink Sparkly Boots.”

  • Poor Title: Dog Food Bowl
  • Strong Title: Ceramic, Anti-Bacterial Slow Feeder Dog Food Bowl for Large Dogs – Pink or Blue

The more detailed you can get, the better. Use every character available to create a highly descriptive title, so Google knows when to share your listing with shoppers. 

3. Appropriate Categories

Google Marketplace offers predefined categories. Assign each product to one of the categories by selecting the most appropriate one. Examples include: 

  • Apparel 
  • Home and Garden 
  • Toys and Games 
  • Pet Supplies 

Google’s taxonomy features over 6,000 categories, so you can drill down and place your items where people are most likely to see them when browsing. 

4. High-Resolution Images

Most people selling through Google Marketplace know they have to include high-resolution photos. However, you may not have enough of them. Have you taken a picture from every angle, far away and up close? 

Remember that the user can’t pick up the item and interact with it like they could in person. Images must fill the gap and present as many details as possible. 

5. Competitive Pricing

Google wants to offer browsers the best deals. They will prioritize items that are on sale or priced competitively. Pay attention to your competitors’ price points and make any adjustments necessary to excel. 

Take the time to do your market research and compare your list price with competitors. Remember that shipping costs can add to the overall price tag and, if too high, may turn some users away. There is a magic number, known as charm pricing, that users will pay for your items.

Google Marketplace also offers a dynamic pricing tool. The platform will adjust your prices based on current market conditions to get your products in front of more people. 

A Little Effort With a Big Payoff

One of the best ways to manage and promote your products online is through Google Merchant Center. With the tips above, you’ll reach more buyers than before and increase your sales through Google Shopping.

Want to learn more?

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Eleanor Hecks

Eleanor is the editor-in-chief at Designerly Magazine where she shares marketing and design tips to help e-commerce businesses thrive. You can find her work on numerous business publications including Due and eLearning Industry.

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