A Guide to Selling on Target Plus Marketplace as an E-Commerce

Many know Amazon is the ringleader of e-commerce. Despite its undeniable monopoly, there are plenty of sites and opportunities elsewhere. Target is embracing the e-commerce buzz with the Target Plus Marketplace. Small businesses and marketers should know these essential tips and tricks before diving into this lucrative opportunity.

How Is Target Plus Marketplace Impacting E-Commerce?

The Target Plus Marketplace is exclusive to members of the Target Plus program, an invite-only platform for third parties to sell goods. There are limited spaces, and Target is not always accepting applications. Therefore, businesses getting on the platform early gain entry to an environment with less competition and dedicated customers.

Target shoppers have a reputation for their loyalty to the brand, primarily with younger customers. Small e-commerce businesses must capitalize on this if they want rapid growth with fewer similar companies blocking their posting from reaching the top of results.

Acceptance to this program gets entrepreneurs access to Target’s team of dedicated onboarding professionals. They help establish the storefront and give companies the agency to establish cohesive brand presence. Outfits beginning on Amazon can remain consistent on the Target Plus Marketplace while expanding its reach.

How Should Businesses Sell on Target Plus?

Selling here requires different strategies compared to other storefronts. E-commerce is growing 9.3% yearly on average, highlighting how essential it is to make an early splash with reliable products.

Know Target’s Customer Base

Target shoppers have numerous diverse segments, but it is critical to know what they are. Those defaulting to Target over Amazon and Walmart have different expectations for their purchases. They anticipate higher-quality products that will make their lives easier.

They also want to buy from names they recognize. Target only approves established e-commerce businesses, so managers should have all paperwork ready. Proving the brand has a chance of success on Target’s platform by demonstrating positive sales elsewhere is a plus.

Connect With Support and Optimizing Logistics

The Marketplace has a robust support team to help customers and sellers handle everything from returns to damaged products. Stores are required to ship packages within 24 hours regardless, so precision in fulfillment is crucial. Ensure current shipping methods can handle these fast turnaround times.

The U.S. loses $1 billion annually because of products damaged during the shipping process. Sellers should build rapport with customer service liaisons to understand how they resolve customer complaints so business-to-business relationships with Target remain positive.

Understand the Fees

If small businesses have profiles on other marketplaces, they may want to consider moving to Target for a portion of their sales. There are no hidden fulfillment charges and payment to Target is based on a commission or referral fees.

Expand Beyond E-Commerce

In 2024, Target partnered with Shopify to offer more opportunities for those committing to selling on the Marketplace. At the time, it featured two million products from over 1,200 sellers, and some of them could get the chance to sell items in physical Target locations. The collaboration shows how much Target wants to invest in the companies it chooses to be a part of its platform, so sellers should tune into updates from corporate. Otherwise, they could miss growth moments like this.

Diversifying Storefronts

Apply to Target Plus to start expanding customer bases today. Entrepreneurs can extend the value of their efforts by using feed management platforms like Shoppingfeed. These consolidate product control into one space, updating product descriptions, photos, prices and more from one hub.

The next step on any organization’s journey is expansion, and streamlining sales on the Target Plus Marketplace and others will lead to boosted revenue with the least resistance.