A Complete Toolkit: The Best E-Commerce Marketing Tools for Every Strategy
There’s no shortage of tools out there—but which ones are actually worth your time? After thorough research and hands-on testing, here are our top recommendations for the best e-commerce marketing tools across every category. These picks are based on personal experience as well as feedback from leading e-commerce professionals in reviews and forums like Quora.
Website Optimization
Google Analytics – To truly understand how users interact with your pages and products, setting up Google Analytics is a must. It allows you to track sessions, users, page views, conversion events, time on site, bounce rate, and much more. You can also create custom reports to spot issues or identify growth opportunities in real time.
Optimizely helps boost conversions and enhance the user experience. Use it to easily build, launch, and analyze A/B tests on your e-commerce site. Test everything from copy and color schemes to product placement and full-page layouts.
Moz is a powerful SEO analysis tool ideal for growing an online store. It tracks your site’s keyword rankings (and those of competitors), compares desktop vs mobile results, finds backlink opportunities, identifies valuable keywords, and crawls your site to flag and fix SEO issues.
Design, Illustration & Layout
Canva is perfect for non-designers looking to boost social media engagement. Easily create photos, banners, and eye-catching graphics for your products or brand. Canva’s drag-and-drop interface makes it a great alternative to more advanced tools like Photoshop for quick, polished visuals.
Social Media Marketing
Hootsuite helps build a stronger, more authentic brand presence across social media platforms. Use it to schedule posts and engage with current and potential customers. Hootsuite also offers powerful analytics and social listening features to track conversations around your brand and optimize ROI.
BuzzSumo helps you create content that resonates and attracts new customers. Search any topic to find the most shared articles on that subject, and discover influencers who have already engaged with similar content—making outreach easier and more effective.
Email Marketing
Campaign Monitor gives you full control over your email marketing strategy. Create personalized campaigns triggered by customer behavior or lifecycle stage to drive higher conversions. Its advanced analytics help you segment your audience and craft beautiful, action-driven emails.
Mailchimp – One of the original email marketing automation platforms, and still a top choice. Use Mailchimp to create and send product updates, welcome discounts, or new arrival announcements to your customer list. Its user-friendly interface makes campaign creation fast and efficient.
Customer.io brings automation into every stage of the customer journey. Send targeted emails based on user behavior, trigger transactional updates, and use detailed segmentation and analytics to tailor newsletters to specific audience profiles. It also integrates seamlessly via API with various platforms.
Visualization Tools
Syte is an AI-powered visual tool that allows your customers to interact with your product catalog through images. Let shoppers explore your inventory by clicking on photos or seeing how products are used in real-life scenarios. Syte is especially powerful for image-driven platforms like Pinterest.
LiveSession and Hotjar are session replay tools that let you watch how users move through your site—where they click, scroll, and what they ignore. These insights help pinpoint what’s working, and what’s causing cart abandonment or friction in the shopping experience.
Personalized Customer Marketing
ReferralCandy helps turn happy customers into brand ambassadors. Build referral or ambassador programs by sending new customers a shareable referral link. You can offer custom discounts, limited-time offers, and track the top referrers with ease.
Promoter.io is focused on customer feedback via Net Promoter Score (NPS). Use it to continuously improve your NPS, identify brand advocates, fix real customer pain points, and gain a competitive edge through actionable feedback loops.
Advertising
AdEspresso – Built specifically to optimize Facebook ad campaigns. Easily run A/B tests to see which creatives or messages resonate best with your target audience. AdEspresso offers actionable insights and suggestions to refine your ad performance and boost your results.
Google Ads – Formerly AdWords, Google Ads is now part of Google’s broader suite that includes Google Shopping. Use it to drive targeted traffic to your store through keyword and location-based campaigns. With Google Ads, you only pay for results—making it an efficient way to boost visibility and sales.