Onboarding on Bol is now easier with Centric Shoppingfeed!

Centric Shoppingfeed Joins the Bol Integrator-Led Program: A Strategic Turning Point for Our Merchants!

Great news! Centric Shoppingfeed is now one of the few feed management solutions officially integrated into Bol’s Integrator-Led Program — a strong recognition of our expertise and a major competitive advantage for our e-commerce partners.

What is Bol’s Integrator-Led Program?

Bol.com, the leading marketplace in the Netherlands and Belgium, launched a new onboarding model to speed up the account setup and management process for international sellers.

Previously, every new seller had to go through a manual validation by Bol’s internal teams, often a long and restrictive process. Thanks to this new program, Centric Shoppingfeed can now directly open seller accounts that meet Bol’s criteria, no extra approval needed.

What this means for our merchants?

Joining Bol through Centric Shoppingfeed now means faster, easier, and more strategic onboarding:

• Clear selection criteria: quick access for European sellers who meet key requirements (EU-based entity and inventory, customer service in English, client communications in Dutch)
• Massive time savings: no more waiting for manual approval to start selling
• Instant access to 14 million customers in the Netherlands and Belgium — two of the most highly penetrated e-commerce markets in Europe (87% NL, 72% BE)
• Premium support: dedicated partnership manager, plus category-specific training sessions (logistics, advertising, etc.)
• Full integration via Centric Shoppingfeed: automated product feeds, order management, and real-time stock syncing

In short: You can start selling on Bol within just a few days — with tailored support at every step. 

Why sell on Bol now?

With 14 million active customers, Bol is Europe’s 2nd most-visited local marketplace, attracting 3x more traffic than Cdiscount or Fnac. The Dutch market is booming (up €5.9B in annual GMV), offering:

• Loyal, high-expectation customers who value quality, speed, and transparency
• Advanced logistics: 7-day delivery, same-day options, and simplified returns across the EU
• Powerful ad tools: Sponsored campaigns, branded banners, and innovative display formats

Key services to boost your performance:

• Logistics via Bol: A sustainable and competitive fulfillment solution (average +60% conversion)
• EU Return Label: Fast and easy local returns for higher customer satisfaction

💬 A word from our team

« This program is a game-changer. We can now offer our merchants direct, express entry to Bol — no intermediaries, no delays. It’s a unique opportunity to get ahead before the next wave of competition arrives. » Claire Monier, Head of Communication and Partnerships

Take action now 

European sellers: accelerate your expansion into Northern Europe — join Bol through Centric Shoppingfeed today.