--- title: "Voice Assisted Shopping: The Future is Starting Now - Blog Shoppingfeed" description: Voice Assisted Shopping has arrived, with some big e-tailers already jumping in. Here’s what you need to know now about its potential, and how to prepare. image: https://blog.shoppingfeed.com/hubfs/Imported_Blog_Media/smartspeakersopener_0-560x290-landscape.jpg --- [![Logos\_Centric\_Shoppingfeed\_Colour](https://blog.shoppingfeed.com/hubfs/Logo/Logos_Centric_Shoppingfeed_Colour.png)](https://www.shopping-feed.com/en/) - - [E-commerce strategy](https://blog.shoppingfeed.com/en/tag/e-commerce-strategy) - [Succeed on marketplaces](https://blog.shoppingfeed.com/en/tag/succeed-on-marketplaces) - [Trends](https://blog.shoppingfeed.com/en/tag/e-commerce-trends) [newsletter](https://blog.shoppingfeed.com/en/e-commerce-trends/voice-assisted-shopping-the-future-is-starting-now#newsletter) - - [E-commerce strategy](https://blog.shoppingfeed.com/en/tag/e-commerce-strategy) - [Succeed on marketplaces](https://blog.shoppingfeed.com/en/tag/succeed-on-marketplaces) - [Trends](https://blog.shoppingfeed.com/en/tag/e-commerce-trends) [newsletter](https://blog.shoppingfeed.com/en/e-commerce-trends/voice-assisted-shopping-the-future-is-starting-now#newsletter) ![Voice Assisted Shopping: The Future is Starting Now - Blog Shoppingfeed](https://blog.shoppingfeed.com/hs-fs/hubfs/Imported_Blog_Media/smartspeakersopener_0-560x290-landscape.jpg?width=729&height=510&name=smartspeakersopener_0-560x290-landscape.jpg) [E-commerce trends](https://blog.shoppingfeed.com/en/tag/e-commerce-trends) # Voice Assisted Shopping: The Future is Starting Now Julie Stewart August 22, 2019 - [![icon-linkedin-blanc](https://blog.shoppingfeed.com/hs-fs/hubfs/Blog/icons/icon-linkedin-blanc.png?width=48&height=48&name=icon-linkedin-blanc.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.shoppingfeed.com/en/e-commerce-trends/voice-assisted-shopping-the-future-is-starting-now&title=Voice%20Assisted%20Shopping:%20The%20Future%20is%20Starting%20Now%20-%20Blog%20Shoppingfeed&summary=Voice%20Assisted%20Shopping%20has%20arrived,%20with%20some%20big%20e-tailers%20already%20jumping%20in.%20Here’s%20what%20you%20need%20to%20know%20now%20about%20its%20potential,%20and%20how%20to%20prepare.) - [![x-icon-twitter-white](https://blog.shoppingfeed.com/hs-fs/hubfs/Blog/icons/x-icon-twitter-white.png?width=48&height=48&name=x-icon-twitter-white.png)](https://twitter.com/share?url=https://blog.shoppingfeed.com/en/e-commerce-trends/voice-assisted-shopping-the-future-is-starting-now) - [![icon-facebook-blanc](https://blog.shoppingfeed.com/hs-fs/hubfs/Blog/icons/icon-facebook-blanc.png?width=48&height=48&name=icon-facebook-blanc.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.shoppingfeed.com/en/e-commerce-trends/voice-assisted-shopping-the-future-is-starting-now&title=Voice%20Assisted%20Shopping:%20The%20Future%20is%20Starting%20Now%20-%20Blog%20Shoppingfeed&picture=https://19665323.fs1.hubspotusercontent-na1.net/hubfs/19665323/Imported_Blog_Media/smartspeakersopener_0-560x290-landscape.jpg&description=Voice%20Assisted%20Shopping%20has%20arrived,%20with%20some%20big%20e-tailers%20already%20jumping%20in.%20Here’s%20what%20you%20need%20to%20know%20now%20about%20its%20potential,%20and%20how%20to%20prepare.) - [![icon-linkedin-purple](https://blog.shoppingfeed.com/hs-fs/hubfs/Blog/icons/icon-linkedin-purple.png?width=33&height=33&name=icon-linkedin-purple.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.shoppingfeed.com/en/e-commerce-trends/voice-assisted-shopping-the-future-is-starting-now&title=Voice%20Assisted%20Shopping:%20The%20Future%20is%20Starting%20Now%20-%20Blog%20Shoppingfeed&summary=Voice%20Assisted%20Shopping%20has%20arrived,%20with%20some%20big%20e-tailers%20already%20jumping%20in.%20Here’s%20what%20you%20need%20to%20know%20now%20about%20its%20potential,%20and%20how%20to%20prepare.) - [![x-icon-twitter-purple](https://blog.shoppingfeed.com/hs-fs/hubfs/Blog/icons/x-icon-twitter-purple.png?width=33&height=33&name=x-icon-twitter-purple.png)](https://twitter.com/share?url=https://blog.shoppingfeed.com/en/e-commerce-trends/voice-assisted-shopping-the-future-is-starting-now) - [![icon-facebook-purple](https://blog.shoppingfeed.com/hs-fs/hubfs/Blog/icons/icon-facebook-purple-1.png?width=33&height=33&name=icon-facebook-purple-1.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.shoppingfeed.com/en/e-commerce-trends/voice-assisted-shopping-the-future-is-starting-now&title=Voice%20Assisted%20Shopping:%20The%20Future%20is%20Starting%20Now%20-%20Blog%20Shoppingfeed&picture=https://19665323.fs1.hubspotusercontent-na1.net/hubfs/19665323/Imported_Blog_Media/smartspeakersopener_0-560x290-landscape.jpg&description=Voice%20Assisted%20Shopping%20has%20arrived,%20with%20some%20big%20e-tailers%20already%20jumping%20in.%20Here’s%20what%20you%20need%20to%20know%20now%20about%20its%20potential,%20and%20how%20to%20prepare.) Voice Assisted Shopping has arrived, with some big e-tailers already jumping in. Here’s what you need to know now about its potential, and how to prepare. Most voice-assisted shopping happens through smart speakers, which are the[fastest-growing consumer technology](https://www.emarketer.com/content/hey-alexa-whos-using-smart-speakers?ecid=dfda7bcd4b86471fba0d362c1f4a962e) since the smartphone, and they’re revolutionizing the way we interact with technology. There are today just four companies who’ve jumped into the Voice Assistant market, with Google leading the way. Right now only Google and Amazon enable shopping for retail goods (as opposed to in-app purchases). You can access the various Apple stores through Siri, but not other stores.   ## Adoption rates for voice assisted shopping are still small, but the potential is large. We’ve previously reported on [all the ways you can now shop by voice](https://blog.shoppingfeed.com/en/e-commerce-trends/all-the-ways-you-can-shop-by-voice). Adoption is growing: 42% of people who use voice assistants on a regular basis have used them for online shopping. Among the general population, that number is 17%.   ## Millennials are the earliest adopters. In its[Millennial Shopping Report 2019](https://couponfollow.com/research/millennial-shopping-report), CouponFollow noted that 45% of millennials are using voice assistants to shop. More than half of those shop mostly through Amazon. #### Engaging the elderly Older adults have trouble reading small screens, but they love to talk. Conversing with a voice assistant will have strong appeal as the elderly learn how much easier it can make their lives for even routine things like grocery shopping. #### Conversations are the starting point, rather than plain search. Before a voice shopper gets to the transaction, they need some assists. Conversing with the voice assistant can help answer their questions, compose a shopping list, and offer suggestions for related products.   ## 3 Reasons why voice-assisted shopping has huge potential **It’s speedier.** Talking is faster than typing. You can reel off the name and a detailed list of adjectives describing the product you want in less than half the time. **It’s friction-free.** The voice shopping experience has fewer barriers. You don’t have to whip out your phone, unlock the screen, find the app and wait for it to load. On your phone or your smart speaker, just activate the voice assistant with a 2-word command. **It’s about to get even better.** The advent of smart speakers is helping voice shopping to come into its own. And now they’ve added smart screens to the experience through the Echo Show and Google Home Hub. Users can watch a screen while controlling actions with their voice, which helps them browse and select products visually.   ## The bottom line is, be prepared. As the AI for voice assisted shopping continues to develop and improve, having your products visible to both search crawlers and AI reference data points means using the best available technology. A connected Product Information Management system [(PIM)](https://blog.shoppingfeed.com/en/e-commerce-strategy/shoppingfeed-and-pims-the-perfect-e-commerce-tech-pairing) is a must; your Excel sheet can’t be accessed by these bots. And accurately syndicating your PIM data across multiple channels is another must. See our exclusive Voice Shopping SEO technology in action. [get a free look](https://blog.shoppingfeed.com/en/e-commerce-strategy/how-product-graph-technology-helps-online-stores-grow) ## Julie Stewart My mission at Shoppingfeed is explaining how to leverage e-commerce platforms and SaaS technology to e-merchants who just want to run their business and make more money. - [![icon-linkedin](https://blog.shoppingfeed.com/hs-fs/hubfs/Blog/icons/icon-linkedin.png?width=49&height=49&name=icon-linkedin.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.shoppingfeed.com/en/e-commerce-trends/voice-assisted-shopping-the-future-is-starting-now&title=Voice%20Assisted%20Shopping:%20The%20Future%20is%20Starting%20Now%20-%20Blog%20Shoppingfeed&summary=Voice%20Assisted%20Shopping%20has%20arrived,%20with%20some%20big%20e-tailers%20already%20jumping%20in.%20Here’s%20what%20you%20need%20to%20know%20now%20about%20its%20potential,%20and%20how%20to%20prepare.) - [![icon-x-twitter](https://blog.shoppingfeed.com/hs-fs/hubfs/Blog/icons/x-icon-twitter-blue.png?width=49&height=49&name=x-icon-twitter-blue.png)](https://twitter.com/share?url=https://blog.shoppingfeed.com/en/e-commerce-trends/voice-assisted-shopping-the-future-is-starting-now) - [![icon-facebook](https://blog.shoppingfeed.com/hs-fs/hubfs/Blog/icons/icon-facebook-1.png?width=49&height=49&name=icon-facebook-1.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.shoppingfeed.com/en/e-commerce-trends/voice-assisted-shopping-the-future-is-starting-now&title=Voice%20Assisted%20Shopping:%20The%20Future%20is%20Starting%20Now%20-%20Blog%20Shoppingfeed&picture=https://19665323.fs1.hubspotusercontent-na1.net/hubfs/19665323/Imported_Blog_Media/smartspeakersopener_0-560x290-landscape.jpg&description=Voice%20Assisted%20Shopping%20has%20arrived,%20with%20some%20big%20e-tailers%20already%20jumping%20in.%20Here’s%20what%20you%20need%20to%20know%20now%20about%20its%20potential,%20and%20how%20to%20prepare.) ## to read These articles migth interest you [![All the Ways You Can Shop By Voice - Blog Shoppingfeed](https://blog.shoppingfeed.com/hs-fs/hubfs/Imported_Blog_Media/StockSnap_Q93BUD2Z3Z-560x290-landscape.jpg?width=560&height=290&name=StockSnap_Q93BUD2Z3Z-560x290-landscape.jpg)](https://blog.shoppingfeed.com/en/e-commerce-trends/all-the-ways-you-can-shop-by-voice) [E-commerce trends](https://blog.shoppingfeed.com/en/tag/e-commerce-trends) ### [All the Ways You Can Shop By Voice](https://blog.shoppingfeed.com/en/e-commerce-trends/all-the-ways-you-can-shop-by-voice) Voice shopping has arrived, and consumers are starting to latch on. Here is a review of the various ... [![Shoppingfeed Software Comparison Series Part 3 - Blog Shoppingfeed](https://blog.shoppingfeed.com/hs-fs/hubfs/Imported_Blog_Media/business-meeting_t20_JapQbP-560x290-landscape-1.jpg?width=560&height=290&name=business-meeting_t20_JapQbP-560x290-landscape-1.jpg)](https://blog.shoppingfeed.com/en/e-commerce-trends/shopping-feed-software-comparison-series-part-3) [E-commerce trends](https://blog.shoppingfeed.com/en/tag/e-commerce-trends) ### [Shoppingfeed Software Comparison Series Part 3](https://blog.shoppingfeed.com/en/e-commerce-trends/shopping-feed-software-comparison-series-part-3) The last feed software we will look at in this series about feed software is Shoppingfeed vs ... [![Shoppingfeed Software Comparison Series - Part 1 - Blog Shoppingfeed](https://blog.shoppingfeed.com/hs-fs/hubfs/Imported_Blog_Media/business-meeting_t20_JapQbP-560x290-landscape-3.jpg?width=560&height=290&name=business-meeting_t20_JapQbP-560x290-landscape-3.jpg)](https://blog.shoppingfeed.com/en/e-commerce-trends/shopping-feed-software-comparison-series-part-1) [E-commerce trends](https://blog.shoppingfeed.com/en/tag/e-commerce-trends) ### [Shoppingfeed Software Comparison Series – Part 1](https://blog.shoppingfeed.com/en/e-commerce-trends/shopping-feed-software-comparison-series-part-1) This article is Part 1 of a series comparing how our feed software works vs certain other providers ... [![Zapier Gives Shoppingfeed Users An Automation Edge - Blog Shoppingfeed](https://blog.shoppingfeed.com/hs-fs/hubfs/Imported_Blog_Media/computer_t20_loPndo-560x290-landscape.jpg?width=560&height=290&name=computer_t20_loPndo-560x290-landscape.jpg)](https://blog.shoppingfeed.com/en/e-commerce-trends/zapier-gives-shoppingfeed-users-an-automation-edge) [E-commerce trends](https://blog.shoppingfeed.com/en/tag/e-commerce-trends) ### [Zapier Gives Shoppingfeed Users An Automation Edge](https://blog.shoppingfeed.com/en/e-commerce-trends/zapier-gives-shoppingfeed-users-an-automation-edge) E-commerce merchants are used to it being a fact of life that they have to master multiple software ... ![bg-newsletter-small](https://blog.shoppingfeed.com/hubfs/Blog/bg-newsletter-small.png) Newsletter Sign-Up [![Logo-shopping-feed](https://blog.shoppingfeed.com/hubfs/Blog/Logo-shopping-feed.png)](https://www.shopping-feed.com/en/) - - [E-commerce strategy](https://blog.shoppingfeed.com/en/tag/e-commerce-strategy) - [Succeed on marketplaces](https://blog.shoppingfeed.com/en/tag/succeed-on-marketplaces) - [Trends](https://blog.shoppingfeed.com/en/tag/e-commerce-trends) Follow Us - [![icon-linkedin-blanc](https://blog.shoppingfeed.com/hubfs/Blog/icons/icon-linkedin-blanc.png)](https://www.linkedin.com/company/shopping-flux/) - [![x-icon-twitter-white](https://blog.shoppingfeed.com/hubfs/Blog/icons/x-icon-twitter-white.png)](https://twitter.com/shoppingflux) ©ShoppingFeed - All rights reserved - [Legal Notice](https://shoppingfeed.com/en/legal-notice) - [Privacy policy](https://blog.shoppingfeed.com/hubfs/Legal/Shoppingfeed_privacy_policy.pdf) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Julie Stewart", "url" : "https://blog.shoppingfeed.com/en/author/julie-stewart" }, "dateModified" : "2024-03-25T11:23:41.240Z", "datePublished" : "2019-08-22T09:00:00.000Z", "headline" : "Voice Assisted Shopping: The Future is Starting Now - Blog Shoppingfeed", "image" : [ "https://blog.shoppingfeed.com/hubfs/Imported_Blog_Media/smartspeakersopener_0-560x290-landscape.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.shoppingfeed.com/en/e-commerce-trends/voice-assisted-shopping-the-future-is-starting-now", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.shoppingfeed.com/hubfs/Signature%20mail/Centric_Shoppingfeed_ALL%20BLACK_v1%20(1)%20-%20386px.png" }, "name" : "Shoppingfeed" } } ```