Share this post
Mobile-friendliness: key driver of the rapid growth in m-commerce
- Today, smartphone shopping is a major driver of e-commerce revenue. It’s growing from $128.4 billion in 2019 to an expected $418.9 billion by 2024.
- The share of m-commerce sales as a percentage of total e-commerce grew from 52.4 percent in 2016 to 72.9 percent by the end of 2020.
Unique sales and marketing advantages with mobile
A faster, more convenient way to shop – especially impulse shopping
M-Commerce and Social Commerce rising together
We’ve written before about the fast-growing social commerce sector. Social media sites Facebook, Instagram, and Pinterest have enabled access to in-app purchases, or in some cases in-app stores, where shoppers never have to leave the platform to make their purchase. TikTok has recently opened its own in-app store. And while these social sites all have desktop versions as well, the vast majority of their users are looking at them on their smartphones.
How to “mobilize” your store for m-commerce
Shopify stores come with a mobile e-commerce app that includes a shopping cart, as well as a large collection of mobile-friendly themes that unify the desktop and mobile screen appearance. BigCommerce and Prestashop also publish m-commerce themes with content options for boosting a store’s brand. As with Shopify, they automatically adjust to fit any screen, are search-friendly, and can be used with Google Analytics.
For multichannel retailers, we highly recommend that any mobile strategy also include participating in Google Local Inventory Ads, which combine the power of mobile shopping with the ability to instantly discover items available right now in your local store locations, buy with one click on a smartphone while on the go, and pick up immediately for the ultimate in instant gratification.
Google LIAs, Google Ads and Buy on Google Shopping are all channels offered through Shoppingfeed. Our multichannel feed software comes with personalized service to guide e-commerce managers to the right resources for success in multichannel selling.
My mission at Shoppingfeed is explaining how to leverage e-commerce platforms and SaaS technology to e-merchants who just want to run their business and make more money.
these articles might interest you
Looking to connect your Magento 2 store to Walmart.com? It’s a rich opportunity: Walmart is a booming…
Thinking about getting a PIM (Product Information Management) system for your e-commerce business? If you want to…
The number of sellers who use Shopify with Ali Express for dropshipping merchandise is growing, for good…