How to Sell on TikTok Shop Marketplace

• December 13, 2022


Would your products be well suited to sell on TikTok Shop Marketplace? Millions of businesses are turning to the platform to develop a loyal brand following and reach the masses. You can get the word out for far less money than some other sites. However, you also have to understand how sales on TikTok work compared to other social media sites. 


How Do I Sell My Product on TikTok?

Insider Intelligence estimates around 750 million monthly users on TikTok’s platform , with an expectation of around one billion by 2025. If your goal is to reach younger consumers, then you’ll want to add your product to the social media giant’s site.  


Selling your product through TikTok doesn’t have to be complicated. Users on the platform actually prefer authenticity and unique ideas. They don’t mind if the video footage isn’t Hollywood perfect. 

1. Spend Time on TikTok

If you’re already familiar with TikTok, you can skip past this step. However, if you are still trying to learn the platform, take some time watching what other creators put out. Once you get past the lip syncing and dance videos, you’ll find some high quality content that gets straight to the point for your industry.


You should also experiment with a personal account and post some short clips to see how others respond. Start following key people and gain followers, so you can hit the ground running. 

2. Choose the Right Name

Choose a name people can remember and is relevant to your company or your industry. The most memorable names have a little special something. It may take quite some time and a lot of brainstorming to find the right mix. You might also find the usernames you want are already taken. 

3. Set Up a Pro Account and TikTok Shop

Convert your account to a pro one so you can sell on TikTok Marketplace. Some of the benefits of switching to either a creator or business account include monetizing views, adding a link in your bio and better tracking performance. 


You’ll want to sign up for TikTok Shop to help you collect payments and sell inside the platform. Similar to some other platforms with a built-in e-commerce platform, Instagram added this feature in the last year or two for merchants to take advantage of. 

4. Be Random

The average TikTok user spends about 95 minutes per day scrolling through videos, stopping for those that catch their interest. Think about what your typical customer would find entertaining and choose to be a little different than your competitors. 

5. Create Content

You can’t sell to users if they don’t see what you have to offer. Get started creating content. Some of those with creator accounts post multiple times a day. Once you hit 10,000 followers, you can gain cash for views.


However, you also need to understand which videos on TikTok go viral. Choosing music from TikTok’s sound library can help zoom your posts to the top.

6. Set Up Your Shop

You can add links or accept orders directly via ads with your TikTok Shop account. Add products under your “Shop” tag on your profile. Customers can choose and buy products on the platform or navigate to a company website to checkout. 

Tips to Make the Most of TikTok Sales

Many creators are still learning what works best on TikTok for their business’ needs. Try working with influencers, trading posts with like-minded businesses and paying for ads. Track the effectiveness of each campaign until you find the methods that work best for your product. 


Want to learn more?


Eleanor Hecks

Eleanor is the editor-in-chief at Designerly Magazine. She’s also a freelance web designer with a focus on customer experience. Eleanor lives in Philadelphia with her husband and dog, Bear.

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