AI (artificial intelligence) is becoming increasingly common in various fields, especially in the e-commerce sector. Today, it’s helping online retailers provide an enhanced customer experience by using data to help business owners make better decisions.
Additionally, AI enables e-commerce brands to predict the future accurately to stay ahead of the competition and prepare for upcoming trends.
Here are some of the ways AI is supporting Bigcommerce stores.
1. Offers Personalized Product Recommendations
Personalization is more important than ever. It’s the key to offering an enhanced online experience for shoppers by providing the most relevant product recommendations.
Yet, online retailers can only offer personalized experiences by collecting and processing customer data — which can be quite a task on your own. AI automates this by using machine learning to analyze customers’ purchase history.
By using the data that AI gives you, you can implement better marketing campaigns and deliver a seamless shopping experience.
2. Optimize Prices
In e-commerce, changing your product prices according to supply and demand is essential. Yet, how would you know when and where to change the price? With AI-enabled technology, you can use it to optimize your pricing by accessing the right data.
AI tools enable predictive analytics that help you learn when to offer a discount and for which products. Essentially, they can calculate the right discounted amount necessary for sales.
3. Increases Logistics Efficiency
Machine learning is shining in the logistics department. It uses its predictive analytics to forecast demand, transit times and delays.
Smart logistics is all about enhancing inventory management and forecasting demand more accurately. It uses RFID tags to track inventory and real-time information through the sensors.
As machine learning increases intelligence over time, e-commerce stores can make better decisions based on the predictions it makes. Overall, it will continue to enhance supply chain and logistics operations to ensure they’re on schedule.
4. Segments Customers
Today, e-commerce owners have more access to customer data and increased processing power. AI enables online operators to understand customers by analyzing and identifying trends more efficiently.
AI systems can explore complex options for customer engagement and continue to optimize performance once more data becomes available. Essentially, e-commerce marketers can leverage AI by establishing parameters and achieving higher precision.
5. Improves Customer Service
Chatbots allow e-commerce businesses to promote customer engagement by 90% and provide seamless customer interactions. AI-enabled chatbots are excellent for assisting customer support by:
- Facilitating simple transactions.
- Answering customer questions.
- Directing customers to support agents.
With this additional support, customer service agents can focus on more complex customer issues — saving them and increasing their productivity.
What’s more, chatbots and virtual assistants are available anytime. Therefore, they can address customer issues and questions and reduce customer wait times.
6. More Targeted Advertising Campaigns
Aside from offering personalized product recommendations, e-commerce owners need to personalize their messaging across channels. AI enables these techniques, allowing you to customize your content further.
It can help you achieve this by analyzing big data from previous customer interactions and purchase history. By enabling personalized messaging, you can hone in on your customers’ needs and deliver content that resonates most with your audience.
Deliver Better Customer Experiences With AI Technology
The future of AI may seem like a fantasy for e-commerce owners. However, this technology exists and it’s here to stay. By implementing AI into your business, you can enhance the customer experience, streamline processes and increase conversions.
Continue looking for ways to improve your e-commerce site with AI and set yourself up for future success.
Eleanor is the editor-in-chief at Designerly Magazine. She’s also a freelance web designer with a focus on customer experience. Eleanor lives in Philadelphia with her husband and dog, Bear.
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