E-commerce trends
Effects of Anti-Tracking Policies on Ad Retargeting Channels
What will be the effects of anti-tracking policies on ad retargeting channels for e-commerce merchants? It’s a little soon to say, but here’s how things are shaping up. The growing trend…
The GAFA Are Everywhere, In All These Industries
The technology companies that comprise the GAFA (Google, Apple, Facebook, and Amazon) don’t just dominate their own core industries. They’ve entered each other’s playing fields or even invented whole new sectors of business….
Live Stream Shopping: Sell More Online
Live stream shopping combines live video content, two-way messaging, and what has until now been the critical missing link for e-merchants: the shopping cart. As an e-commerce channel, live streaming was mostly pioneered…
Channel Partner Profile: Facebook PLAs
Today’s subject is a profile of Facebook PLAs (Product Listing Ads), which the company has now re-tooled to be known as Dynamic Product Ads, or DPAs. To avoid confusion in this article, we…
M-Commerce: Build a Mobile Strategy Now for E-Commerce
Some of your customers will always prefer their desktop for shopping, but a fast-growing number – especially the younger ones – are preferring to shop on their phones. Be ready for them with…
eBay and PayPal Split: What Sellers Need to Know
The recent news about the eBay andPayPal split marks the end of an era. Here is what you need to know about payment processing if you sell on eBay. eBay has updated…
Selling an E-Commerce Business: Who’s Buying?
Interested in selling your e-commerce business? If your Amazon FBA business is reaching the level of $1M in annual revenue, there may be an investment group ready to buy it. A growing number…
What Is Buy on Google (for sellers)?
As with everything else this Giant of the Internet does, when Google enters the e-commerce space it starts with a huge advantage. Advanced engineering, innovation, and overall market reach are all baked into…
Leveraging E-Commerce Media: Video, Live Streaming, and AR
Brands that want to stay ahead of the competition are leveraging e-commerce media to increase engagement and conversion rates with shoppers. Here’s a brief review of the e-commerce media options available, and why…
Buy On Google: All the Ways To Sell For Free
Sell for free on Google? The news was already big but now it’s even bigger: the entire e-commerce ecosystem is now finally available for merchants to sell on Google for free. With the…