What to Know About Using PIM/DAM Systems for Global E-Commerce Expansion

Expanding an e-commerce business globally presents numerous opportunities but also significant challenges. One critical success factor is effectively managing product information and digital assets across various markets.

PIM (product information management) and DAM (digital asset management) systems help with this. They streamline the organization, storage and distribution of product data and digital assets, ensuring consistency and accuracy. However, you must know a few things about using these systems when going global.

Using PIM/DAM Systems for Global E-Commerce

PIM and DAM systems have drastically improved over the years to provide a centralized platform for managing data. With these systems making e-commerce management easier, the number of retailers in the U.S. will dramatically increase.

In 2022, there were 2.5 million e-commerce stores in the U.S. As these tools increase global data access and process efficiency, that number will expand, exceeding $6.3 trillion in sales in the U.S. this year. Before using PIM and DAM systems for global expansions, e-commerce enterprises should know a few things.

1. Localization Capabilities

One of the benefits of using PIM and DAM systems is their localization features. They allow brands to control all data to meet different market needs. Therefore, they ensure all content is culturally relevant and shows up in the user’s native language — a crucial feature since 76% of shoppers are more likely to buy a product with information available in their language.

PIM and DAM systems streamline the translation and localization process, helping you decrease time to market and implement sales much faster. They also enable companies to engage with customers more effectively, enhancing their shopping experience and driving sales.

2. Channel Expansion and Integrations

PIM and DAM systems are instrumental in facilitating channel expansion and integrations with other systems. They enable seamless distribution of product information and digital assets across multiple sales channels, including online marketplaces and social media platforms. By centralizing and automating data workflows, e-commerce firms ensure the same product details are available across all channels.

Additionally, you can use them alongside a syndication tool like Shopping Feed. When doing so, you can further automate listings across various platforms. Simultaneously, these tools ensure all information is up to date in real time, enhancing operational efficiency and customer experience.

3. Compliance and Regulation

Regulations and standards vary in each country. With PIM and DAM systems, you understand localized taxes and which products are available for import and export. It also ensures all data is accurate and adheres to regional requirements. PIM systems take care of complex regulatory data available in the 115 countries that have adopted them, from safety standards and labeling requirements to product certifications.

Conversely, DAM systems guarantee digital assets comply with local advertising regulations and cultural norms. Essentially, these tools automate data compliance processes, helping you avoid potential fines and loss of consumer trust.

The Strategic Advantages of PIM/DAM Systems in Global E-Commerce

Implementing PIM and DAM systems is a smart move for businesses aiming to expand their e-commerce operations worldwide. These tools provide the convenience of automation and product and digital asset overview. They also ensure all data resonates with diverse markets and online retailers comply with international regulations.  Therefore, leveraging these systems is essential for sustaining growth in an increasingly globalized market.