All the businesses taking up space in the e-commerce world compete for attention. Figuring out how to reach your target audience and stay ahead of the competition requires digging deeper than ever before. Many online retailers find partnering with an e-commerce agency provides the extra push to meet their sales goals.
As with most business tools, paying an e-commerce agency means adding additional expenses to your balance sheet. Here are the reasons you should partner with an agency and how to get the most from the relationship.
1. Find Your Niche
The United States Census Bureau reported a 3% growth in e-commerce sales in the first quarter of 2023 — a 0.9% increase over the busy holiday season and Q4 2022. The more money people spend online, the more companies start a digital presence. How can your brand stand out amidst all the noise, advertising and options?
A strong e-commerce agency is familiar with various e-commerce stores and platforms. It knows what other brands are doing and what you can do to reach your target audience. The agency will work with you to develop a marketing strategy that retains your customers while bringing in new ones.
2. Gain Access to Tools
Most e-commerce agencies have a wide variety of tools to bring results. Rather than paying thousands for 20 different programs, you will pay the agency a fee and it can help you use each tool to your advantage. Because the agency is familiar with each software and country group rates for all clients, you gain access to tools you might not otherwise be able to afford for your small online retail business.
3. Hire and Keep Top Workers
The sole focus of some e-commerce agencies is pairing people with the right skills with your brand. It is rare for an agency to do everything from promotions to brand imaging to human resources, but you may find one offering multiple services.
Choose the agency with results and that will work with you to develop a plan that keeps staff in your corner and employ. Experts believe annual reviews may not work for most companies and suggest ongoing feedback to help employees grow and thrive. Look for an agency that coaches your leadership and consistently builds relationships with your workers.
4. Consult to Help Current Staff
Your marketing team may be the best, but their campaigns may grow stale if they do not occasionally gain fresh input. Partnering with an agency gives you access to experts in the industry you might not be able to afford on a full-time salary.
An e-commerce agency specializing in promotions will bring its top professionals to the meeting. You will get advice on ways to reach new portions of your target audience. The sales team may also benefit as they gain new insights on customers and access tools a larger agency might have available.
5. Improve Marketing and Advertising
Startups may find the expenses of hiring a marketing and HR team, buying software, and setting up an infrastructure are overwhelming and costly. Tapping into an agency with these elements already in place buys you time to build your business before taking on additional expenses.
The internet is flooded with ads. People get promotions in their email inboxes, on social media and in newsletters, so standing out from all the noise is challenging. An e-commerce agency knows what other online retailers are doing and how you can add something to the conversation. Agencies might also have access to influencers you would not. The influencer market is around $16.4 billion but changes and grows constantly as new people enter the scene.
Most platforms offer insight into past ads and suggestions for improving current ones. They can take control and run an entire ad campaign, or serve as consultants to improve what a brand is already doing.
Unleashing Growth Potential Through E-Commerce Agency Partnerships
Finding the right agency to help you reach your sales goals may take time, so take full advantage of trial periods or choose a short-term contract to see what results you get. While the most significant benefits come over time, you can tell if you enjoy working with a company, and whether or not it gets what your brand is about. Tap into the power of third-party marketing and see if the benefits apply to your business model.
Eleanor is the editor-in-chief at Designerly Magazine. She’s also a freelance web designer with a focus on customer experience. Eleanor lives in Philadelphia with her husband and dog, Bear.
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