E-commerce strategy

The best retargeting platforms for e-commerce all have a common function: to track the user interests and behaviors of previous visitors to your storefront, then serve up ads to those users later as…

  Managing e-commerce inventory in real time is one of the keys to success in running your business. There is a lot of science to it, but with good data management tools and…

If you have a brick-and-mortar business you may wonder about the usefulness of Google Local Inventory Ads (LIA’s), for social distancing purposes. With everything retailers have had to cope with just to try…

We’re all familiar with UPC and barcodes that appear on the packaging of items you purchase in physical stores. But the numbers encoded in barcodes hold tremendous value in the online space too….

Like every other industry, E-commerce is feeling the effects of the Coronavirus emergency. You may be wondering, what are the best ways to talk to customers about Coronavirus safety and reliability issues. Demand…

Google Local Inventory Ads are becoming the perfect solution for omnichannel retailers. In today’s world, many in-store purchases begin online, and more and more frequently they’re made from mobile devices while shoppers are…

In our last post, we talked about the importance of being precise with category matching. Today, the subject is how to optimize product titles.   ” What’s in a name? A rose by…

On marketplace sites like eBay, Amazon and Google Shopping, it is essential that category matching for products be done correctly. Categories help buyers find your products for purchase from among the hundreds of…

It is obvious on its face that consumers strongly prefer to buy products online if the vendor offers free shipping. The usual way that e-merchants opt to offer free shipping without cutting into…

Before we get into tips on how to optimize product listings for voice search, let’s take a quick look at why it’s essential to do it starting now. By 2019, it was estimated…