
Amazon sellers benefit from access to raw data, such as what items sell and how quickly. Integrating Netsuite and Amazon gives you some advantages over the competition and helps you scale your business up rapidly.
How many Amazon sellers are there? According to Amazon’s 2021 Small Business Empowerment Report, over 2 million small and medium businesses sell on the platform daily. Anything you can do to gain an edge is a smart business move.
How to Know When It’s Time to Integrate Netsuite and Amazon
Netsuite and Amazon integration can save you time and effort as your business grows. It may be time to combine the two when:
- You’re spending significant time moving data back and forth.
- Amazon and Netsuite aren’t reconciling.
- You’re worried about sales taxes collection and reporting.
- Syncing prices across both has become a nightmare and takes up more time than you’d like.
- You find yourself overselling and running out of stock on Amazon.
- You’d like to easily manage multiple Amazon accounts.
If you want to improve productivity and the customer experience, you’re probably ready to integrate Netsuite and Amazon. Where should you start? There are three main ways to accomplish the task.
1. Custom-Built Solution
E-commerce will reach around $5 trillion globally this year. Investing in your business is well worth the cost, but there are several types of Netsuite and Amazon integrations, depending on how technical you are.
A custom-built solution requires coding knowledge or hiring someone who has such. Some of the advantages include that it is a one-time cost and it will be catered to your specific business’s needs.
2. Integration App
There are cost advantages to using an integration application to sync data between Netsuite and Amazon. You won’t have the expenses or massive coding of a custom-built solution. However, you might be limited on the data you can access and the cost of such apps is often a recurring expense.
Data is also sent as-is, leaving a lot of room for errors. You’ll likely be limited to syncing basic data such as inventory, orders, and customer information. An application tends to sync in a batch, once or twice a day. If you’re a smaller store on a tight budget, an integration application is a viable solution to better manage your data.
3. Platform Integration
You could also use a service as a software (SaaS) solution like Shoppingfeed. If you don’t have hours to spend on coding, but need something more customized than an integration application, third-party platforms are an attractive solution.
You’ll also be able to integrate with multiple platforms, such as payroll systems, accounting, and inventory control. You can customize rules and set up the ways data moves between systems. You will pay a bit more for a platform, but you’ll also gain the benefit of integrating with multiple sites outside of Netsuite and Amazon.
Constantly Improving
As more and more retailers make their way online, SaaS integration platforms improve and the cost becomes more feasible for smaller operations. Technology advances at a rapid pace, so keeping on top of changes and automating anything you can makes your business more productive and successful.

Eleanor Hecks
Eleanor is the editor-in-chief at Designerly Magazine. She’s also a freelance web designer with a focus on customer experience. Eleanor lives in Philadelphia with her husband and dog, Bear.
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