Building a Strong B2B E-Commerce Brand in a Competitive Market

The competition for e-commerce customers is fierce. As more businesses go digital, finding your target audience and keeping their attention becomes more complex. You can remain competitive in the business-to-business (B2B) sphere and turn leads into customers by studying what other brands have done and applying strong principles to your branding practices.

Here are some of the best ways to build a strong B2B brand in a competitive market, along with examples of businesses that particularly exemplify these strategies on their own sites.

1. Offer Consistent Imaging

More B2B companies offer e-commerce solutions to their clients than ever before. Around 65% offer a digital payment solution , up 12% from 2021. If you want your long-time, loyal customers to find you in the crowded landscape of a digital world, you must maintain a consistent brand image they easily recognize. 

Building a strong e-commerce brand requires consistency, whether offering software as a service (SaaS) or a digital component of what you do best. Use the same color palette, logo, and business voice and personality when creating your B2B site. 

Madison Liquidators does an excellent job of keeping consistent branding across its digital channels. Users who visit its social media page on Facebook will see the same color scheme and logo as on the website. It often takes numerous times for someone to remember a company name. When you drive home your branding, you increase the number of user interactions and reinforce your image. 

2. Focus on Customer Experience (CX)

The average person has more websites they could visit than they could ever get to. Your job with your e-commerce brand is to drive them to your page and encourage them to bookmark your site. You also want them to share your content and pages with others who might be interested in what you have to offer, thus sending word-of-mouth traffic to your company. 

The best way to capture them is by them engaging from the minute they interact with your brand for the first time. Around 80% of users feel a strong emotional connection to your company when you solve an issue for them. If you can address their pain points, you’re halfway there. An excellent CX is a good start to attracting and keeping customers on your website. 

Rickhoff Business in Balance offers accounting, bookkeeping and payroll services to business owners. Its website features a client center where users can get immediate answers and access their accounts. Most forms are online. Clients can track a tax refund or visit the payroll center to pull up records or make changes. The mix between meeting with a dedicated agent and handling automated tasks differs from what other firms offer and is particularly attractive to e-commerce stores . 

3. Craft Strong Local Connections

In the competitive B2b e-commerce landscape, establishing a strong local presence can set your brand apart. Participating in local trade shows, sponsoring local events in industries that are likely to need your services, and attending industry gatherings provides you with excellent opportunities to showcase your products while directly interacting with potential customers.

You can also build local connections within your website itself. For example, one of the first things visitors see on The Paper Tigers ‘ website is a list of their locations. As soon as users scroll down the page, they’re met with a video with a thumbnail that visually showcases each location, with the business’ logo clearly displayed. Then, a second map highlighting the states that the company serves sits underneath the video and invites users to learn more about each state’s facility.

4. Establish Yourself as an Expert

You must establish that you have more knowledge and experience than anyone else if you want your B2B company to stand out. Even if you’re new to the industry, you have something unique to offer that no one else does. Figure out what that is and share it through articles, social media posts, newsletters and online interviews. The more your name pops up while people search for keywords in your topic, the more you’ll seem like the go-to company. 

Run Right Business Consulting highlights numerous case studies on its website that highlights its expertise in the field. A rundown of the team’s experience in consulting drives authority higher. 

Pay Attention to What Others Are Saying

A good indicator of how well your efforts are working to establish a strong brand presence is what people say about your company. Monitor social media mentions and complaints to customer service. Fix ongoing issues so they don’t occur again. Know who you are and what message you want to send, and you’re certain to build a strong brand in a competitive market.