What Are the Best Types of E-Commerce Marketing for 2025?

E-commerce is growing rapidly, and businesses that want to stay ahead must adapt. What worked a few years ago may not cut it anymore. With consumers expecting hyper-personalized experiences and seamless shopping, e-commerce brands must continuously refine their marketing strategies.

Thankfully, 2025 brings several opportunities to connect with your audience in fresh ways. As such, e-commerce companies can access more tools to engage, convert and retain customers.

1. AI-Powered Personalization

Consumers today expect more than a transactional shopping experience — they want brands to understand their needs before they start their search. With AI-driven solutions, e-commerce businesses can deliver hyper-personalization to drive conversions.

These tools help by offering personalized recommendations to customers. This makes them more likely to complete a purchase because it makes their shopping journey easier. Studies also show that 36% to 47% of consumers prefer receiving tailored product suggestions, making AI-driven recommendations a must-have to boost sales.

2. Short-Form Video and Live Shopping Experiences

Attention spans are shrinking, and e-commerce brands need to capture interest quickly. That is why short-form video and live shopping are dominating digital marketing. Platforms like TikTok and Instagram Reels have become go-to destinations for product discovery, so they are essential for engaging audiences in bite-sized pieces of content.

Short videos work because they are quick and easily shareable. Plus, social media algorithms prioritize this type of content, meaning brands that invest in this format have a better chance of reaching potential customers organically. 

Meanwhile, live shopping furthers this strategy by turning video content into an interactive experience. The key is to create streams that keep audiences engaged. Whether planning exclusive live drops or answering audience questions, live shopping can boost conversions.

3. Printed Signage and Offline-to-Online Integration

Printed signage is making a strong comeback as a way to fulfill offline and online shopping. Market researchers predict the global printed signage market to increase to $41.4 billion by 2028. This increased investment is due to consumers growing tired of digital ads, so it is easier than ever to tune out online promotions.  With printed signage, e-commerce shops can create lasting impressions that build brand recognition.

To maximize the impact of printed signage, you should focus on seamlessly directing viewers to your e-commerce platform. One way to achieve this is by incorporating QR codes. 

Many brands use posters and in-store displays with QR codes to lead customers to a product page or exclusive deal. For example, Chewy uses direct mail with QR codes to guide customers to personalized product recommendations. These campaigns are effective because they re-engage past customers and convert new leads.

4. Promoting User-Generated Content

Consumers trust other consumers more than brands, so user-generated content (UGC) has become a must-have marketing strategy. Shoppers want to see real people using products before they buy, and UGC provides that validation. Research shows visitors who engage with UGC convert at 102.4% higher than the average rate. 

UGC also makes your e-commerce brand feel more authentic, so gathering and sharing real customer reviews on your website and social media pages is important. To make this easy, you can offer rewards for customers to share their experiences. Once they post about their purchases, you can feature the best on every platform.

5. Influencer-Driven Marketing

Influencer marketing continues to be one of the most effective ways to reach customers today. Since influencers are real people, shoppers trust their recommendations, especially if they follow them. This trust translates into measurable results, as this type of e-commerce marketing generates $5.20 for every $1 invested.

E-commerce brands can get the most out of influencer marketing by partnering with influencers that align with their target audience. For instance, micro-influencers are trending since they often have higher engagement rates and more loyal audiences. Be strategic in who you collaborate with to see significant growth in brand visibility.

6. Advertisements on Shopping Platforms

Advertising on shopping platforms like Google Shopping and Meta Ads is essential for e-commerce brands aiming to increase visibility and drive sales. These platforms allow businesses to showcase their products directly within search results and social media feeds, making it easier for potential customers to discover and purchase items. 

To effectively run these campaigns, ShoppingFeed can help supply the necessary data to these ad platforms, ensuring your product listings are optimized and up-to-date.

Make E-Commerce Marketing Successful in 2025

E-commerce marketing in 2025 is all about adaptability, authenticity and engagement. As consumer expectations evolve, businesses that leverage the top marketing strategies for online stores can stand out in an increasingly competitive market.