Getting your products on a big box retailer site, such as Walmart or Amazon, expands the number of people you can reach. Selling on Walmart doesn’t have to be complicated. If you already have a Shopify presence, the two integrate easily. You’ll be able to track inventory across various platforms and update all listings simultaneously. 

Why Sell on Walmart as an E-Commerce Business

Statista recently reported Walmart had $53.4 billion in global e-commerce sales , a 12% increase from the prior year. This growth highlights the platform’s expanding reach and presents an excellent opportunity for sellers to diversify their income streams by adding Walmart to their sales channels.

Diversifying income streams is crucial for boosting overall revenue, and many e-commerce businesses have seen significant benefits from this strategy. 

Notably, products within particularly niche markets are driving industry growth in 2024. For instance, within the tech sector, the market for marketing technology will hit 13.3% growth in the coming years, while education technology is also expected to grow more than 13% over the next decade. For e-commerce businesses in particularly niche industries, then, selling on Walmart could help facilitate and accelerate this growth by targeting an even wider audience.

Steps to Selling on Walmart

Adding new platforms can help circumvent revenue drops and keep profits steady. Follow these steps to get your Shopify store ready on Walmart. 

Step 1: Check Your Listings

Before adding another selling platform to your list, take the time to update your product listings. Ensure all details are accurate, the photos and descriptions are on target, and you have updated inventory numbers. 

Retail e-commerce gre w 27.6% in 2021 alone. What if you list your items and the influx of new business is almost more than you can handle? You don’t want to stop everything and revamp your pages. It’s best to start with correct information rather than trying to update and send the data to multiple locations online. Improve your Shopify store first. 

Step 2: Create Your Store on Walmart Marketplace

You must create an account and set up your store on Walmart Marketplace. Keep things as consistent as possible. You should use the same logo, headings and color schemes. Each platform has limitations, so do your best to create a similar user experience. 

Step back from the computer screen and see what the listing looks like from a distance. Is everything aesthetically pleasing? Is there enough white space for the user to view crucial details? Customers can’t hold the item as they can when visiting a brick-and-mortar store, so you must fill the gaps in their experience through photos and words. 

Step 3: Install the Appropriate Shopify App 

Go back to Shopify and install the Shoppingfeed app as your first task in integrating the two platforms. Understand that some products are prohibited on the Marketplace , even though you can sell them on Shopify.

Navigate to Shopify’s app store. Search for “Shoppingfeed” and add the app. Follow the prompts to speak with a specialist who will help you connect the Walmart Marketplace to your Shopify store. Publish and optimize everything at one time.

Step 4: Double-Check Listings

Take the time to ensure everything is uploaded correctly. Are all images in place? Do the descriptions look correct? Did anything not publish? Once you get the hang of things, publishing between Shopify and Marketplace becomes second nature. Selling on Walmart will be as easy as clicking a button or two. 

Remember to include the cost of your supplies in any charges. When shipping an item you sell on Walmart Marketplace, you also have the cost of packing materials and the time and effort it takes to get everything secured and off to the postal service. 

Step 5: Use Listing Software to Track Inventory

Tracking what’s in stock is crucial when your items are listed on multiple platforms. Imagine a scenario where you sell the last of a product on Amazon and an order from Walmart comes in the same day. You now have to disappoint a buyer and cancel the order as you don’t know when or if the item will be back in stock.

Listing software tracks inventory for you and updates when you make a sale on another platform. Cross-platform listings become easier with automated controls. 

Is Selling on Walmart Worth the Effort? 

With increasing revenue up for grabs, taking the extra time to list on Walmart Marketplace makes sense. People recognize the name, making ordering from it more attractive than an unknown seller. The process is simple, and you can always leave the platform if you don’t care for it. Every stream of revenue you can embrace helps your company’s growth.