Getting your products on a big box retailer site, such as Walmart.com or Amazon.com expands the number of people you can reach. Selling on Walmart doesn’t have to be complicated. If you already have a Shopify presence, the two integrate easily. You’ll be able to track inventory across various platforms and update all listings at one time.
Steps to Selling on Walmart
Statista recently reported Walmart had global e-commerce sales of $47.8 billion dollars, an 11% increase over 2021. Now is an excellent time to add Walmart to the platforms you’re selling on.
The best way to boost your revenue is by adding streams of income. For those in the publishing industry, for example, revenue drops an average of 2% per year consistently. However, adding new platforms can help circumvent those drops and keep revenue steady. The easiest way to get on Walmart.com is by following a set of steps to get your Shopify store ready.
Step #1: Check Your Listings
Before you add another selling platform to your list, take the time to update your product listings. Make sure all details are accurate, the photos and descriptions are on target and you have updated inventory numbers.
Retail e-commerce grew 27.6% last year alone. What if you list your items and the influx of new business is almost more than you can handle? You don’t want to have to stop everything and revamp your pages. It’s best to start with correct information rather than trying to update and send the data to multiple locations online. Improve your Shopify store first.
Step #2: Create Your Store on Walmart Marketplace
You need to sign up for an account and set up your store on Walmart Marketplace. Try to keep things as consistent as possible. You should use the same logo, headings and color schemes as much as possible. Each platform has its own limitations, so do the best you can to create a similar user experience.
Step #3: Install the appropriate Shopify App
Go back to Shopify and install the Shoppingfeed App as your first task in integrating the two platforms. Understand that some products are prohibited on the Marketplace, even though you can sell them on Shopify.
Navigate to Shopify’s app store. Search for “Shoppingfeed.” Add the app. Follow the prompts to speak with a specialist who will help you connect the Walmart Marketplace to your Shopify store. Publish & optimize everything at one time.
Step #4: Double Check Listings
Take the time to make sure everything is uploaded correctly. Are all images in place? Do the descriptions look correct? Did anything not publish? Once you get a hang of things, publishing between Shopify and Marketplace becomes second nature. Selling on Walmart will be as easy as clicking a button or two.
Is Selling on Walmart Worth the Effort?
With increasing revenue up for grabs, taking the extra time to list on Walmart Marketplace makes sense. People recognize the name, making ordering from there more attractive than an unknown seller. The process is so simple, you can always leave the platform if you don’t care for it. Every stream of revenue you can embrace helps your company’s growth.
Eleanor is the editor-in-chief at Designerly Magazine. She’s also a freelance web designer with a focus on customer experience. Eleanor lives in Philadelphia with her husband and dog, Bear.
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