E-commerce strategy

The Best Shopping Engines for Selling Children’s Products

Are you selling children’s products and looking for ways to find and attract new customers? Many e-tailers selling children’s products use a mix of marketing channels to reach new customers and increase sales….

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e-commerce platform growing too big

When Is It Time to Upgrade Your E-Commerce Platform?

Growing pains can be, well, a pain. Especially when it comes to your e-commerce platform. As your business grows more complex, with higher order volumes, different shipping, inventory and fulfillment partners, and additional…

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e-commerce email automation symbols

E-Commerce Email Automation: No Longer Optional

Even for small entrepreneurs, e-commerce email automation is now a must-have for your sales and marketing tech stack. At least, that is, if growing your business is your main objective. And it’s not…

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7 Ways to Prepare for Selling on Black Friday – Cyber Monday

As this year’s holiday shopping season will undoubtedly take place mostly online, it’s more important than ever to  prepare for Black Friday, Cyber Monday, and the entire gift shopping season. No more midnight…

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Why Buyers like “Buy on Google” – and How To Lure Them To Your Store

The best way to get an e-commerce sales funnel flowing well on Google Shopping is to understand how this new shopping service works from the consumer’s side. This means experiencing the other side…

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Use Promo Codes to Boost SEO Traffic

Everyone loves a bargain, and a good many are willing to hunt for them. They start their searches for a product to see if they can find it first at a discounted price….

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Which E-Commerce Analytics Matter Most?

In the age of digital marketing and e-commerce, there are scores of different kinds of analytics available to measure progress and performance. For pure data nerds, they are an endless source of fascination…

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How a Friendly Store Return Policy Can Boost Sales

For any e-commerce merchant, store returns are a fact of life. There are things you can do to minimize the number of returns, but you can also leverage them as a way to…

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How to Reduce Abandoned Shopping Carts

Today we will talk about some general strategy for a problem that plagues every e-commerce merchant: how to reduce abandoned shopping carts.  

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Use Customer Metrics to Boost E-Commerce Profits

In e-commerce, the most important business insights can come from analyzing the customer metrics that measure a business’ performance. If you take the time to collect, organize, and study this data, you can…

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