E-commerce strategy

How To Optimize Inventory For E-Commerce

In any e-commerce business, wise managers realize the need to constantly improve logistics. Knowing how to optimize inventory for e-commerce poses some significant financial and organizational challenges. The reliability of a site and…

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The Difference Between Facebook Shops and Facebook Marketplace for Business

For a seller, what’s the difference between Facebook Shops and Facebook Marketplace for Business? Facebook is eager for your business as a vendor of products, so they’ve tried to give flexible options to…

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Using Buy on Google with BigCommerce

We recently covered the topic of using Google Shopping ads with a BigCommerce store. Today, the focus is on Google’s other shopping-related service, Buy on Google, as it applies to BigCommerce store merchants….

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Content Marketing, Part 2: Six Great Content Ideas for E-Commerce

In Part 1 of Content Marketing for E-Commerce, we talked about why content marketing for e-commerce is so important for certain types of businesses. (It’s not right for every type, but it’s essential…

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Content Marketing for E-Commerce, Part 1: Do You Need It?

What is content marketing for e-commerce? You’ve heard the term, but what is it, actually? The general definition of content marketing is the publication of online information designed to build trust and demonstrate…

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Live Stream Shopping: Sell More Online

Live stream shopping combines live video content, two-way messaging, and what has until now been the critical missing link for e-merchants: the shopping cart. As an e-commerce channel, live streaming was mostly pioneered…

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Offline Marketing for Online Stores

Offline marketing for e-commerce as a strategy isn’t that popular, but that may largely be the result of limited vision and a native preference for all things digital. E-commerce approaches to marketing tend…

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Selling on Walmart From a Shopify Store

When it’s time to scale your Shopify store by expanding into other channels, selling on Walmart can be a smart strategy for fast sales growth. After all, it’s quickly grown to be one…

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Selling on Instagram from a BigCommerce Store

BigCommerce was one of the first adopters in social commerce. We’ve written before about the fast rise of social commerce, where products are purchased directly within a social app like Facebook or Instagram…

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How a PIM Helps You Sell More on Marketplaces

Thinking about getting a PIM (Product Information Management) system for your e-commerce business? If you want to sell on marketplaces, that’s a good move–and here’s why.     Getting found: PIMs and product…

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