E-commerce strategy
Common Mistakes to Avoid When Building Your E-Commerce Presence
E-commerce was already on the rise before the global COVID-19 pandemic, which has accelerated its growth. Statista reports that it will grow to 5.4 trillion U.S. dollars by 2022. That’s some serious cash…
How to Encourage Repeat Sales on Your E-commerce Site
Growing your business requires retaining the customers you have while finding new ones. Repeat sales are like e-commerce gold. Once you find people who love your products enough to order them, you can…
5 eCommerce Weaknesses that Buy on Google Cures
Selling online is a profitable business model, but like any other enterprise, there are certain weaknesses within the system that carry risks of lost opportunity or failure to convert shoppers to buyers. This…
Pro Tips for Nailing eCommerce Logistics
Nailing eCommerce logistics is one of the toughest problems you’ll face as an online retailer. As more and more fulfillment and logistics operations get automated through software, robotics, and other technology, the pressure…
How to Profit From The Rise of B2B eCommerce
An industry that’s enjoying double-digit annual growth offers ample opportunities for e-commerce entrepreneurs to capture profits from rising B2B eCommerce sales. Industry analysts concur on growth targets in the B2B e-commerce sector. Forrester…
6 E-Commerce UX Upgrades To Boost Conversions
As the e-commerce industry matures, online shoppers keep upping their expectations of what constitutes an ideal e-commerce user experience. Today we will show you 6 e-commerce UX upgrades that are trending right now…
How To Optimize Inventory For E-Commerce
In any e-commerce business, wise managers realize the need to constantly improve logistics. Knowing how to optimize inventory for e-commerce poses some significant financial and organizational challenges. The reliability of a site and…
The Difference Between Facebook Shops and Facebook Marketplace for Business
For a seller, what’s the difference between Facebook Shops and Facebook Marketplace for Business? Facebook is eager for your business as a vendor of products, so they’ve tried to give flexible options to…
Using Buy on Google with BigCommerce
We recently covered the topic of using Google Shopping ads with a BigCommerce store. Today, the focus is on Google’s other shopping-related service, Buy on Google, as it applies to BigCommerce store merchants….
Content Marketing, Part 2: Six Great Content Ideas for E-Commerce
In Part 1 of Content Marketing for E-Commerce, we talked about why content marketing for e-commerce is so important for certain types of businesses. (It’s not right for every type, but it’s essential…