E-commerce strategy

5 eCommerce Weaknesses that Buy on Google Cures

Selling online is a profitable business model, but like any other enterprise, there are certain weaknesses within the system that carry risks of lost opportunity or failure to convert shoppers to buyers. This…

Pro Tips for Nailing eCommerce Logistics

Nailing eCommerce logistics is one of the toughest problems you’ll face as an online retailer. As more and more fulfillment and logistics operations get automated through software, robotics, and other technology, the pressure…

DTC e-commerce manager

How to Profit From The Rise of B2B eCommerce

An industry that’s enjoying double-digit annual growth offers ample opportunities for e-commerce entrepreneurs to capture profits from rising B2B eCommerce sales. Industry analysts concur on growth targets in the B2B e-commerce sector. Forrester…

6 E-Commerce UX Upgrades To Boost Conversions

As the e-commerce industry matures, online shoppers keep upping their expectations of what constitutes an ideal e-commerce user experience. Today we will show you 6 e-commerce UX upgrades that are trending right now…

How To Optimize Inventory For E-Commerce

In any e-commerce business, wise managers realize the need to constantly improve logistics. Knowing how to optimize inventory for e-commerce poses some significant financial and organizational challenges. The reliability of a site and…

The Difference Between Facebook Shops and Facebook Marketplace for Business

For a seller, what’s the difference between Facebook Shops and Facebook Marketplace for Business? Facebook is eager for your business as a vendor of products, so they’ve tried to give flexible options to…

Using Buy on Google with BigCommerce

We recently covered the topic of using Google Shopping ads with a BigCommerce store. Today, the focus is on Google’s other shopping-related service, Buy on Google, as it applies to BigCommerce store merchants….

Content Marketing, Part 2: Six Great Content Ideas for E-Commerce

In Part 1 of Content Marketing for E-Commerce, we talked about why content marketing for e-commerce is so important for certain types of businesses. (It’s not right for every type, but it’s essential…

Content Marketing for E-Commerce, Part 1: Do You Need It?

What is content marketing for e-commerce? You’ve heard the term, but what is it, actually? The general definition of content marketing is the publication of online information designed to build trust and demonstrate…

Live Stream Shopping: Sell More Online

Live stream shopping combines live video content, two-way messaging, and what has until now been the critical missing link for e-merchants: the shopping cart. As an e-commerce channel, live streaming was mostly pioneered…